Who We Are
We are Dress Up SRL, headquartered at Viale Premuda, 46 – 20129 Milano, Italy. Dress Up operates a digital peer-to-peer marketplace for mid to up-market fashion rentals. If you have any questions about this policy or your rights, contact us at customersupport@dressupstore.it.
How We Use Your Personal Data
Creating an account
We collect your name, email, contact details, delivery address, password, bank details, payment details (stored securely via our payment processor), and ID to verify your identity—this is necessary to meet our contractual obligations. Optional details such as Instagram handle, photo, bio, and location help us build engaging profiles and are processed under our legitimate interests.
Lending, renting, or buying
When you lend, rent, or purchase an item, we process your order information to deliver the service and comply with our contract with you.
Peer reviews & testimonials
Reviews tied to your account help the community and are processed under legitimate interest. Stories or testimonials are only published with your consent and may include your name, social media handle, and photo.
Gift cards & payments
We gather your name, the recipient’s name, email address, and payment details (processed securely) to fulfill gift card purchases.
Analytics & anonymisation
We may anonymise personal data so it can no longer be linked to you. We rely on our legitimate interest to improve and commercialise our business when creating aggregated insights.
Customer support
When you reach out, we collect your name, contact details, and information about your query so we can respond properly. This is handled under legitimate interest.
News & updates
If you opt in to communications, we rely on your consent. Where permitted, we may send updates under legitimate interest to promote our services. You can unsubscribe anytime via the email footer or by contacting us.
Events & community
For Dress Up events or when we meet you at third-party events, we may collect basic contact information to manage attendance and follow up on your interest, relying on legitimate interest.
Social media engagement
When you interact with us on channels like Instagram, Facebook, LinkedIn, or Twitter, we may collect your handle, name, and any other information you share to engage meaningfully with you.
Business continuity
If our business is sold or restructured, we may share your data with prospective buyers under legitimate interest to ensure service continuity.
Where Your Data Is Stored
Your personal data is primarily stored in Italy. If we transfer data outside Italy or the EU—for example, to trusted suppliers—we ensure appropriate safeguards are in place in line with data protection law. Contact us if you would like more details.
How Long We Keep Your Data
We retain personal data only as long as necessary to meet the purposes outlined above, or to comply with legal, accounting, and regulatory obligations. Once data is no longer needed, it is securely deleted or anonymised.
Your Rights
Depending on your location and the applicable laws, you may have rights to:
- Access the personal data we hold about you (subject access request).
- Rectify incomplete or inaccurate data.
- Erase personal data (the “right to be forgotten”).
- Restrict how we handle your personal data.
- Port your personal data to another organisation.
- Object to our processing where we rely on legitimate interests.
- Withdraw consent where processing is based on consent.
These rights are subject to certain conditions and may not always apply. You can contact us or lodge a complaint with the Garante per la Protezione dei Dati Personali (Italian Data Protection Authority). If you reside outside Italy, you can identify your supervisory authority here.
Contact Us
Data Controller: Dress Up SRLViale Premuda, 46 – 20129 Milan, Italy
Email: customersupport@dressupstore.it